Automated survey distribution makes it possible to run surveys continuously instead of as one-time projects. New participants can be added over time, survey sends can be automated, and reporting can update continuously without manual work.
Add participants continuously
There are several ways to add participants continuously in an automated survey distribution setup.
Via link:
Upload email addresses, names, customer companies, and other participant data continuously using Excel files. Participants can also be added manually one by one through a link.
Via API:
Clients can connect directly to the platform through an API and automatically add participants from their own systems. This requires technical setup on the client side. More information is available at apidoc.researchautomators.se.
Own distribution:
Clients can distribute survey links through their own systems. It is also possible to attach a custom ID to each participant for tracking and reporting purposes.
These options make it easier to support continuous customer feedback and ongoing data collection.
Automate survey sends
Automated survey distribution also includes flexible options for survey delivery and scheduling.
Survey sends can be automated on one or several specific weekdays for newly added participants. This creates a continuous and predictable flow of responses.
Reminders should generally be avoided or sent via SMS to reduce the risk of spam classification.
Survey emails can also be sent from the client’s own domain through Microsoft or Google integration. This often improves trust and email deliverability.
If personal identity numbers are available, surveys can also be distributed through Kivra. The cost is approximately 3 SEK per person and includes built-in reminders within Kivra.
Reporting capabilities
Continuous surveys require reporting that can handle ongoing data collection and smaller base sizes.
Reports can show development over time by week, month, quarter, or year. This makes it easier to identify trends and changes in customer or employee feedback.
When base sizes are small, results can be displayed as rolling averages to reduce volatility and improve trend visibility.
Reports can also highlight statistically significant changes compared to previous periods directly in tables.
It is also possible to automate weighting by time period, such as monthly or quarterly weighting.
FAQ
What is automated survey distribution?
Automated survey distribution is a way to continuously send surveys and collect responses without manual administration.
How can participants be added continuously?
Participants can be added through Excel uploads, manual links, API integrations, or the client’s own distribution systems.
Can survey sends be automated?
Yes. Survey sends can be scheduled automatically on selected weekdays for newly added participants.
Why should reminders be limited?
Too many email reminders can increase the risk of spam classification and reduce deliverability.
What reporting options are available?
Reports can show trends over time, rolling averages, significance testing, and automated weighting.
Automate continuous feedback collection
If you’re building a continuous feedback program and want it to run smoothly at scale, the right survey tooling matters. A structured setup for participant management, automated survey distribution, and ongoing reporting reduces manual work and improves data quality over time.
See how our survey platform handles automation, reporting, and continuous survey workflows on our Features page.
👉 Ready to try it on your own study? Book a demo or contact us now!