Why you should use open-ended questions in your surveys
One of the most effective question types used in surveys is open-ended questions. They are typically used to gather a freer response than what is possible with fixed answer options. However, it’s important that you decide early on what the answers will be used for and how you will analyze them to maximize their utility.…
5 Tips for Creating Good PowerPoint Reports
PowerPoint is an excellent tool for presenting the results of a survey in a simple and structured manner. Often, an analyst hold a presentation, explaining the slideshow verbally page by page. However, this isn’t always the case, for example, when presenting results from an employee survey where each manager receives a unique report. Then you…
Over 20 years of streamlining the market research industry.
Research Automators was founded in 2002, but its history began a decade earlier. The company’s founder, Sten Ortman, started a company in Estonia to find more skilled programmers since they were challenging to find in Sweden. From developing a system for interpreting and scanning paper surveys in 1997, support for managing online surveys was already…