Segment comparisons

Easily compare the results of different sub groups in this report template using the “Top 2 Box” metric.

Segments with significantly higher/lower values are highlighted.

To produce this report template based on your data set – just contact us!

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The report structure

In this report template you select up to 15 sub group comparisons. The result from your survey are visualised as shown below.

Scale questions: Top 2 Box
Grid questions are grouped
Scale questions from grids are presented together on the same page…
Stacked bar charts + Top 2 Box column
… and visualised in stacked bar charts with a column presenting the “Top 2 Box” value (the two most positive answer alternatives grouped together).
Segment Top 2 Box comparison
The sub groups are compared by visualising the “Top 2 Box” values in column charts. One page per grid and breakdown/segmentation variable.

Sub group comparisons

Segment comparisons is also made for non-scale questions.

Compare using the “Yes” alternatives
For questions with a “Yes” alternative it is used when comparing groups and visualised on the same page as the total values.
Highlighting significant values
Values that differ significantly from the total values are highlighted.
Different chart types
Questions with “Yes-alternatives” are visualised in a pie chart or a coloured bar chart depending on number of answer alternatives. Green colour for positive “yes” alternatives. Other non-scale questions presented bar charts and colours based on breakdown variable.


The comments on your survey’s open-end questions (Verbatim) are also included in the PowerPoint report. We have two different ways of presenting the comments depending on the amount of data.

Quotes selected by AI…
If there are a lot of open end responses to a questions we use Open AI to select some example quotes.
… or presented as is
If the verbatim will fit onto a maximum of two PowerPoint pages, they are presented as is (comment by comment, sorted by the length of each response)


Getting started

1. Files

Upload your data

All we need from you to get started is your:

  • Data file. SPSS (.sav) is preferred, but we also accept Excel data files.

Contact us using the form below.
You will get a login where you can securely upload your file.

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2. Preview your report

Web meeting

We produce a report from your data set and present it to you in a web meeting. If you are not happy with what you see you don’t have to order the report.
No costs apply.

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3. Approve costs

Get a quote

Before placing your order you’ll get a cost specification for your report(s).


First report: 395€

  • 45 € / report up to 10
  • 22.5 € / reports 11-25
  • 13.5 € / reports above 25
Included is up to 100 data columns and 1000 data rows. Above that:
  • 1 € / column
  • 0,1 € / row

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4. Download

Download your reports

If you go ahead and order your report it will be available for you to download shortly after the meeting.
You also have the chance to change/shorten questions and answer alternative texts before receiving final reports.

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Preview before you buy

Order report preview #Top2BoxReport

Add your contact details below to get a free of charge (limited offer) report preview from your data set.

  • By “Submitting”, I agree that my information is handled in accordance with the privacy policy.

Want to know more before deciding?


What is Top 2 Box?

The “Top 2 Box” metric in market research refers to a method of analysis where survey responses are aggregated based on the two highest positive response categories for a particular question. Typically, these responses are represented by the top two boxes in a rating scale. The goal is to simplify data interpretation by focusing on the most favorable or positive sentiments expressed by respondents.
For example, if a survey question has a 5-point scale ranging from “Strongly Disagree” to “Strongly Agree,” the “Top 2 Box” would include the percentages or counts of respondents who selected “Agree” and “Strongly Agree.” This metric provides a concise summary of the proportion of respondents with positive sentiments, making it easier to identify trends or insights at a glance.
Using the “Top 2 Box” metric is common in market research and survey analysis, particularly when dealing with Likert-type scales, to highlight the prevalence of positive attitudes or behaviours among respondents.

What is a significance test?

Significance tests help to determine whether the differences between sub groups are statistically significant or if they could have occurred by chance.
Testing the significance of a sample proportion is used to answer whether the breakdown sample proportion is significantly greater or smaller than the total population proportion (one-tail test).
Colouring the values of groups significantly higher or lower than the total values makes it easier to distinguish them visually.
Our significance tests use Significance Level 0.05 (5%) as the standard, the most commonly used level in statistical testing. The significance test level refers to the predetermined thresholds used to determine whether the statistical test results are considered statistically significant. A significance level of 0.05 indicates a 5% chance (1 in 20) of rejecting the null hypothesis when it is true (Type I error).
Other common Significance Levels are 0.01 (1%) (lower probability of making Type I errors) and 0.1 (10%) (lower probability of making Type I errors).