Basic PowerPoint report showing the percentage distribution of each survey question. You will get a mix of pie charts, column charts, bar charts and answer clouds. The type of chart is based is based on visualisation best practices. Open ends / verbatim are also included in the report.
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This report present each of your survey’s questions in the same order as in your data file.
The aggregated results are always shown, no comparisons of sub groups in the total report. You can order sub group reports (like country or region) which have the exact same structure as the total report – but data is filtered.
All reports present the average of each scale question with colours based on the score. Darker green means higher average, red means lower average.
Non-scale questions are visualized differently depending on the number of answer alternatives.
Non-scale questions presented in bar charts and column charts are sorted.
The comments on your survey’s open-end questions (Verbatim) are also included in the PowerPoint report. We have two different ways of presenting the comments depending on the amount of data.
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There is a plethora of charts available for your percentages report. We typically recommend using the following due to their ease of interpretation.
Pie charts: Your classic round pie chart where each variable is represented by a segment of the pie. Useful for illustrating percentages or parts of a whole.
Column charts: The standing columns, where each represents the sum of a variable in our data. This is probably the most commonly used chart in reports. Typically used for comparing a limited number of items where you only have one variable per item.
Bar charts: Horizontal bars where every bar represents a variable. Good for when you have few categories but many items you want to display.
Stacked bar charts: Like the bar chart, this has horizontal bars, but each bar displays two or more subcategories within each variable. Good for showing, e.g. the differences in revenue streams between stores or divisions.
Answer clouds: Also referred to as word cloud, is a way of representing different keywords respondents give in answer to a question. The size of the word relative to others represents the frequency of each word. Most commonly used when trying to understand what words customers associate a company or product with.
Scale questions are close-ended survey questions where the respondent is asked to rate their opinion on something on a fixed scale. A typical question is: “How pleased are you with product X?”. The answers are given on a scale, typically with an odd number of possible answers, e.g. 1–3 or 1–5. The results are easily represented in your percentages report through a column chart, bar chart or stacked bar chart, where it is clear to see the differences in responses.
Grid questions are often used to combine several question types into a table. It makes it easy to get a complete overview of your respondents’ thoughts and attitudes towards several questions within the same topic. This is typically used to gain insights into attitudes towards various aspects of a company or brand.
The visualizations of responses to grid questions in a percentage report are often displayed in a bar chart or a stacked bar chart, which can understandably capture the diversity of the answers.